With the nights drawing in and the huge number of cyclists on the roads around Dorking and Mole Valley, the local council decided run an awareness campaign to highlight the dangers of not being seen. PRE were approached to create an awareness campaign to highlight the issue which was aimed at both cyclists and motorists alike. The bike campaign design ran on local advertising media as well as local papers and publications. As well as the advertising materials for this particular bike campaign, PRE also created the ‘Responsible Cycling’ logo which is part of a much larger initiative that will appear on other campaigns over the coming years.