The client

Canon is a household name, mostly known for their exceptional camera ranges. Although they are also a world-leading innovator and provider of other imaging and information technology solutions for home and office environments including photocopiers, printers and medical equipment.

The brief

Pre have been working with Canon since 2010 on a wide range of design projects – helping them to communicate effectively and maintain brand consistency throughout their sales and communication pieces (both internally and customer-facing). As a design agency, projects we’ve worked on over the years include everything you might expect; in-store POS, multi-platform consumer campaigns, packaging, exhibition stands, events items, microsites, leaflets, flyers and in-house marketing. Many of the items we create for Canon are bespoke, but being such a large global organisation they also ask us to work on tailoring their global campaigns for a UK audience.

Flyers
Brochures
Packaging
POS

Stand design
Social assets
Online take-overs
Internal resources

slide

Our approach

More than just their design agency, we like to consider ourselves an extension of Canon’s in-house marketing team. We work closely with a number of different departments within the company, creating both consumer facing materials as well as many of Canon’s internal comms pieces. As an external agency we are able to add value by ensuring that their communications are always cutting edge, high impact, on brand and best in class.

The result

For over 10 years now we have helped Canon grow their business and brand in both B2B and B2C arenas. It’s been a great partnership and we’re incredibly proud to work with such a world-leading innovator and helping them to retain their ranking as one of Business Week’s Best Global Brands. We look forward to helping them with their ongoing success.