Love Walton is aimed at the general public to encourage people to visit Walton-on-Thames and make locals feel passionate about their town. As part of this, Pre were commissioned by Walton Business Improvement District (a not-for-profit organisation) to design and build the website lovewalton.co.uk to help with this. Key objectives included:

• Deliver a visually appealing site with a stylish look and feel
• Be the ‘go to’ platform for information on the town centre
• Create a site for the people of Walton that evokes a sense of community
• Effectively communicate Walton’s offer as a complete ‘experience’; including events, retail, food and drink, entertainment, heritage
• Encourage subscriptions to the e-newsletter
• Influence visits and footfall
• Position and grow the reputation of Walton-on-Thames as a great place to live and work by effectively communicating the brand positioning and the vibrancy of the town offer alongside practical information
• Support and maximise involvement of local businesses to support the Walton economy

A lot to consider, but with careful planning we were able to produce an effective solution for Walton BID. You can find out more and view the Love Walton website design here >