Surrey-based company Loop Associates (previously Philharmonic) make homes more luxurious through smart technology. Working with architects, interior designers and property developers they specify and install bespoke smart home systems that work perfectly.

When their management team approached Pre, their existing name (Philharmonic) was too related to audio and was typically associated with an older audience and classical music. They needed a new name, a rebrand and a new website that resolved these issues and better reflected the range of work that they do. We undertook a series of naming, positioning and rebranding phases to create an identity that is much better suited to the company and, most importantly, more appealing to their target audience.

We’re very proud of what we’ve achieved for Loop. Find out more in the full portfolio piece.